Words & Phrases that Work Every Time

Using dozens of ad examples, Roger shows you the words and phrases you can use in your destination marketing that will help increase sales.

Ninety-seven percent of all community-based marketing and advertising is ineffective. Shocking isn’t it? We’ve shared with you the words and phrases to avoid and, finally, we’ll show you examples of words and phrases that work making your marketing 100% effective! You’ll see how to command attention, get people from ads to your website, create a call to action, and will set you apart from everyone else in the process, making you THE destination of choice.