The Rewards and Pitfalls of Branding

Perhaps the most misunderstood topic in business and marketing, branding is both a nightmare and a Godsend. In this fast-paced workshop, which includes three case histories, you'll actually meet champions who have lived the experience: Devon, Alberta (Bike Town Alberta); St. Albert, Alberta (The Botanical Arts City), and Round Rock, Texas (The Sports Capital of Texas). You'll see the brand, what they've done, the rewards, successes, heartaches, and hear their first-hand accounts about the branding process.

Accompanying Resources