The Power of Selling Experiences Over Places

Learn the 5 things you need to know and do to successfully sell the experience over place. Visitors are looking for things to do, not places to go. There’s a subtle difference, and in this fast-paced presentation we’ll talk about the power of selling experiences first and the destination second. You’ll see a dozen examples of how experience-marketing generates increased bookings, year round tourism, and will make you the destination of choice.