The Art of Branding a Community_Part 1

"Branding" is the keyword of the decade, but what does it really mean? Most people don't understand what a brand really is or how to actually build one. This series demystifies and explains the process of branding for umbrella organizations (multiple communities), cities, downtowns, and marketing professionals. Through case histories, video clips, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how that translates to cash.