The 7 Deadly Sins of Destination Marketing

A full 97% of all destination-based marketing is now ineffective. This includes brochures, websites, print and radio advertising, videos, etc. Why? Because we are now exposed to 5,000 marketing messages a day. In this fast-paced, humorous presentation, you'll learn how to avoid the seven deadly sins of community marketing and create unique, eye-catching material for your target audience. If you commit any of these sins on behalf of your community....

- Being all things to all people
- Promoting what, who and where before why
- Boring headlines
- Lack of focus

....then this is an ideal presentation to wash away those sins and even more. Plus you'll learn new ways to make your marketing efforts more effective in your economic development, tourism, or business attraction promotional materials.