Telling the World You Exist: The Power of Public Relations

The most powerful marketing on the planet is done through public relations. In this fast paced, exciting presentation we will show you how to effectively create a PR campaign. We’ll cover the tools you need (and how to develop them), the creation of an online Press Room, and how to get publishers, television producers, and writers to make you the next poster child for travel and lifestyle publications, television shows, and other media outlets. After all, for every dollar you spend on public relations, you’ll see a $3 return in “earned media.” We explain it all. It’s one of our favorite subjects.