How Smart Destinations are Getting Ahead with Offensive and Defensive Tourism

Doug Lansky, author and travel writer, joins Roger to present the best practices of forward-thinking destinations from around the world. With more destinations than ever competing for visitors -- often the same visitors -- it's crucial to figure out your strongest niche, develop it, and "defend" your offering with great service and infrastructure. Doug provides fresh concepts and perspectives that will help you rethink the way you market and develop your destination.

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