Getting Everyone on the Same Page, Pulling in the Same Direction

Imagine what would happen if each Coca-Cola bottling plant designed it’s own Coke logo, designed its own bottles and cans, and each did it’s own advertising. Coke wouldn’t exist as one of the world’s most powerful and valuable brands.

The same can be said of communities. The most successful cities and towns in North America have their organizations working in unison towards common goals and common marketing messages. Is that your situation? If not, this is the presentation for you. You’ll learn:

- Why this is more important now than ever before
- The step-by-step guide to getting everyone on the same page, pulling in the same direction
- Several case histories where they used common messaging and marketing themes and are seeing great results