Advertising: Getting the Biggest Bang For Your Buck: The Priority List

“I know that half my advertising dollars are wasted, but the problem is I don’t know which half.” You’ve probably heard this clever, and largely true, remark before, and in this workshop you’ll see how to allocate your marketing dollars and the best ways to leverage the advertising portion of your budget—big or small. We’ll cover outdoor advertising (billboards), broadcast media (radio and television), print (magazines and periodicals), and online advertising. You’ll learn how to prioritize your advertising to give you the best bang for your dollar and without wasting a dime!