Working Through the Coronavirus Pandemic
Marketing in Uncertain Times: What to do & what to avoid
With drastically reduced budgets, a seemingly endless pandemic, and political unrest, what, when and who should we be marketing to? In this presentation Roger will provide you with solid advice on how to best leverage your marketing budgets, who to target, when to best target them, and the five best marketing avenues that will provide you a solid return on your marketing investment.
Rebooting After the Pandemic: Where do we go from here?
We are all experiencing a totally new type of disaster that the world has not been through in modern times. So, when the time is right, how will we get back on our feet and reboot tourism spending? Our downtowns? Our economic engines? One thing we’re sure of: It won’t be a “business as usual” recovery. After consulting with some of the brightest minds in the business, Roger will present seven initiatives that will help your organizations, attractions, restaurants, and retail shops recover and return to profitability. You’ll learn about emerging trends and an estimated timeline for how to return to “the new normal.” This is a must-see presentation!
Marketing for Business & Downtowns
The Top Five Marketing Priorities for Promoting Tourism Destinations
If you’re like us, you are hounded by just about every marketing media out there who wants to sell you SEO services, social media marketing, print advertising (magazines and periodicals), outdoor (billboards and signage), broadcast (radio and television), trade shows, sponsorships, and online advertising. After researching dozens of organizations with both small and large marketing budgets, Roger will provide you with the top marketing priorities that will provide you with the greatest return on investment and best close the sale for anyone striving to become a top visitor destination. These priorities also work for downtowns and visitor attractions!