Tipping the Scales: Finding the Balance between Marketing and Product Development
Time & Location
About the Event
Marketing will bring people to you just once. The only things that bring visitors back are the people they interface with, the product (your attractions and activities), and your supporting amenities. Product sells itself, and it’s a lot cheaper to bring customers back versus always trying to attract new ones. When it comes to investing your time and dollars, where should you concentrate your efforts? And what’s the proper balance between product development and marketing? Roger will walk you through the keys to a successful balance that will provide a much stronger return on investment – in both product development AND marketing.
- Non-DDA Subscriber$59$590$0