Challenge: York is steeped in history and charm, but needed new business opportunities and ways to keep visitors in York longer.
Solution: Roger helped York create a Branding Plan to find a focus and address their goals. York is becoming the Mid-Atlantic’s capital for Industrial Art and Design. It is the hot-spot for designers, architects and contractors to gravitate for incredible steel and glass accents, furnishings, structural elements and art. With a burgeoning array of industrial art and design artisans and shops, York is becoming a thriving destination.