Challenge: With one of America’s most beautiful award-winning downtowns, El Dorado still needs to find its “second act” – since its first act, the oil industry, has disappeared.
Solution: Roger helped El Dorado find a new focus – It’s Showtime! It is becoming one of America’s top theater and festival destinations, and the community’s can-do spirit is making it happen. New performing arts venues, lodging, a convention center, and downtown enhancements, along with local champions to bring in the entertainment, are making their new brand come to life.
- El Dorado is moving full steam ahead. In 2016 the Governor dedicated the El Dorado Arts & Entertainment District, an $80 million dollar investment into downtown El Dorado that came from the Action Plan we created with them
- Communities are engaged in bringing the brand to life