Challenge: Bracebridge, in the well-known Muskoka region of Ontario, is known for “cottage lifestyle.” Even though the “cottagers” come to the area regularly, they rarely spend time and money in Bracebridge . The town wants to attract visitors and residents into the downtown.
Solution: Roger’s Single Community Branding program helped Bracebridge find their focus and identifytheir brand, creating a brand promise and recommendations to bring their brand to life, attracting more visitors, the “cottagers,” and their residents into town.
The brand direction: The Art of Muskoka Living. Bracebridge is the steward of the Muskoka Brand and is teaching the world the power of living the cottage lifestyle in arts, crafts, foods, home, and recreation.
What is the “Muskoka Brand?” It is all things that embody the cottage lifestyle including signature architectural, gardening and outdoor living environments, interior design and furnishings, arts and crafts, and recreational pursuits unique or fully supported within the Muskoka Region.