-Dec 19, 20221 minFront and Center MarketingIf you want increased visitation, you must ask yourself this very question. Why would I make a special trip to you if I can do the same...
-Nov 28, 20221 minSay NO to focus groups!Don't get me started. Nothing is more frustrating than seeing the use of focus groups. In order to make everyone happy and to reach a...
-Nov 21, 20221 minPromote the activity, not the amenityRivers, lakes, beaches, trails, parks, and scenic vistas are all amenities. What makes them an attraction are the activities tied to...
-Nov 7, 20221 minTourism and Economic DevelopmentTourism is the purest form of economic development. People come, spend money, then go home. And if they like what they experienced,...