INSPIRE AND EMPOWER
"EVERY COMMUNITY HAS THE POTENTIAL OF BECOMING A THRIVING, SUSTAINABLE, AND DESIRABLE PLACE TO LIVE, INVEST IN, AND VISIT."
COVID-19 SPECIAL PRESENTATION
Click here to access accompanying documents from this presentation.
We want to hear from you! Email us you ideas at and be sure to visit us at www.DestinationDevelopment.org for more videos and how-to guides.
Thanks to the fantastic survey comments and questions, we've created a shorter version, which covers the top three ideas to help communities and small businesses recover some income during this pandemic.
Due to the unprecedented outbreak of COVID-19, this coronavirus is now sweeping countries around the world and the industry we all love - tourism and downtowns - is being severely impacted. In this webinar, which was prepared the night of Tuesday, March 17th and delivered on Wednesday morning, the 18th, offers a dozen ideas for helping to mitigate the effects the pandemic is having on us: destination marketing organizations, downtown associations, downtown retail shops and eateries. We want to make it perfectly clear that we are not suggesting ANYTHING that would fly in the face of what local and national leadership is advocating or mandating. For instance, one idea is to consider traveling to rural areas via RV or trailer where it’s easy to practice social distancing and self isolation in a self-contained vehicle. Six hours after we did this presentation, Governor Gavin Newsom instructed all Californians to stay home. So, for everyone in California: Stay home. We do NOT advocate going against these mandates. Likewise, some states have closed their state parks. This is a fluid situation and there is no “one size fits all” solution.We are offering a few ideas that may be - or may not be - a fit for your situation. Every Tuesday morning we will be sending out new ideas as they come in and as things change to our Destination Development Association membership.
Certified Speaking Professional
Keynote Presentations & Workshops
One of North America's most popular keynote speakers on the topics:
Trends and realities that are reshaping cities everywhere
The resurgence of downtowns
The changing demographic and what it means to your future
How to become a sought-after visitor destination
Roger Brooks will inspire and empower your audience with engaging stories, laugh-out-loud humor, and step-by-step instructions leading to incredible success. Ralph Waldo Emerson once said, "Nothing great was ever achieved without enthusiasm," and Roger lives by this motto. A leading urbanist, futurist, and downtown innovator, Roger is leading the charge in the creation of great places you'd want to invest in, live in, and visit.
Author of the popular book Your Town: An Amazing Destination and the upcoming book The 20 Ingredients of an Outstanding Downtown, Roger is not only THE placemaking expert, but a motivational speaker that will get your audience pumped up for the entire conference. Perhaps best of all, every attendee will leave the conference with actionable items they can implement the moment they arrive back home.
Each presentation is developed from the ground up specifically for your area, using local examples and stories, fitting your conference theme and the goals you'd like to achieve.
SHIFTHAPPENS: The Keynote
In this eye-opening, engaging and inspiring keynote address, new for 2020, Roger unveils the ten keys to energizing every city and town, ultimately sowing the seeds of prosperity. Revealing new trends and the largest demographic shift in North American history, your audience will come away with fresh ideas and a new outlook on what it takes to make your downtown a successful destination that will easily attract new investment, a bustling business mix, and increased local and visitor spending.
For tourism conferences:
This Ain't Your Grampa's RV
The Five Fastest Growing Tourism Trends
The Five Most Important Tourism Amenities
The Top Five Marketing Priorities for Promoting Tourism Destinations
For municipal & downtown conferences:
The Resurgence of downtowns
The 20 Ingredients of an Outstanding Downtown
Breaking Down the Silos: Creating a Winning Team
The Future of Cities (The Hottest Trends in Placemaking)
To look at other popular presentations, click here.
"Everyone - and I mean everyone - in attendance enjoyed Roger's presentation. Many, many of the Main Street managers came up afterward to express to me their enjoyment of the presentation. Our email group has been filled with comments about how great Roger was. I could go on and on, but the best way to sum it up is that the keynote presentation was a complete success - not only from the enjoyment aspect but also from the learning aspect."
- Ray Scriber - Director, Louisiana Main Street
"Thank you, Roger, on behalf of the Kentucky League of Cities for the incredible and amazing sessions you provided for our conference and expo. Our cities are so often bogged down by the day to day, that the leaders forget the power of vision and change. Our cities and our state are so much better for what you shared with all of us!"
- Jessica Miller, Kentucky League of Cities
"I had the genuine pleasure of seeing you at the OTIA Conference in Tulsa. Your presentation was not only outstanding, but worth the entire registration fee for the whole conference!
- Bill Jeffers, Discoveryland, Oklahoma
Washington Association of Cities | Kentucky League of Cities (3 Times) | Keep America Beautiful | Main Street North Dakota | Anchorage Economic Development Corp. | National Business Improvement Association (Canada) | Numerous Governor's Conferences on Tourism | National Trust for Historic Preservation | California Downtown Association | Utah Planning Association | Disney Institute | Main Street America | American Farm Bureau | Switzerland Vacation Day | Tourism Industry Association of Nova Scotia |Canadian Badlands Tourism Development Conference| Economic Development Association of British Columbia | Professional Association of Innkeepers International Annual Conference | Northern Ireland Tourism Conference | Jamtland Harjedalen Tourism (Sweden) |
THE definitive guide for everyone working to make the place they call home a more vibrant, sustainable destination to visit, live, and invest in.
Full of photographic examples, inspiring case histories, and practical steps, this book is both educational and entertaining. This indispensable guide showcases the 25 immutable, never changing rules to make your town an amazing destination.
Rewritten and updated, the book contains new information, and more real-world examples and has been reorganized so the book acts as a to-do list to making YOUR TOWN the next amazing destination.
Buy it today on Amazon!
- Paperback version
- Kindle version
Downtowns are back and more important than ever! Based on the research of 2,000 downtowns and downtown districts of all sizes, this book showcases the most common ingredients that contributed to the success of 400 of the best downtowns in Canada and the U.S.
This is THE RESOURCE for anyone who wants to turn their downtown into the community living room, the showcase that will attract new jobs, investment and residents, and will become a primary visitor attraction.
Keep an eye out for release information!
coming in 2020!
- Speaker sheet: Focus on the future of cities
- Speaker sheet: Tourism topics
- Speaker sheet: Downtown topics
- Speaker Sheet: Corporate Engagements
- Roger's A/V requirements (keynote addresses)
- Roger's Conference Program bio
- Ways we can help brochure
In addition to inspiring and empowering audiences with his Keynote Presentations and Conference Workshops/Break-outs, Roger is also hired to help communities reach their potential by providing customized consulting through Destination Assessments, Fast-Track Community Action Plans, Branding Development & Marketing Action Plans, as well as single or multi-day consulting trips. Learn more about these services below.
We look forward to working with you!
- Ways We Can Help Brochure
On July 31, 2019, Roger was the keynote speaker at the Anchorage Economic Development Corporation's Annual event and was introduced by July Taylor, CEO of the Anchorage Regional Hospital. Julie was part of the team that Roger worked with in Caldwell, Idaho prior to relocating to Anchorage.
You will love what Roger Brooks can do for your conference and/or your community: A world-renowned leading urbanist, city builder, futurist, tourism expert, acclaimed speaker, thought leader and destination advisor. Speaking topics include tourism trends, sustainability, smart cities, downtown revitalization and development, place-branding, placemaking, and destination marketing.