If your downtown is struggling, what comes first - people or shops? The answer is people. Where people are, consistently, retailers will follow. Head to any major airport and you can see this in action. BUT the REAL answer is that you need people downtown 250 days (or more a year). Many downtowns produce two, three, ten events a year downtown, but if each of those was two days long, that’s still only 20 days of activity downtown, far short of what would incentivize a retailer to move downtown, and far short of “consistently." Even 250 days of activity still leaves another 50+ days the retailer needs to worry about bringing people in the door (and that’s if they are closed one day a week). So how do you reach that magic number? How long will it take? What will it cost? What about poor weather months? It sounds impossible!
In this Downtown Resurgence deep-dive session, we’ll provide ways to get it started, how to create momentum, costs and funding ideas, timing (a three year plan), weather and other seasonal considerations - everything you need to know to bring your downtown back to life, making it the central hub and an amazing destination for both your residents and visitors. You’ll see photographic examples of what other downtowns have done, common mistakes, near-misses, and big wins.