Meet Roger

Roger Brooks is an expert in the fields of tourism, community branding, downtown development, and destination marketing. He is also a Board Member at the US Travel Association.


“I’ve been attending this conference every year for nearly 40 years and I’ve never seen as good a speaker as you. That was fantastic!” – Travel industry professor at the University of Wisconsin talking to Roger Brooks

There are very few change-agents on the planet who have motivated more people in more places than Roger Brooks has in the travel industry. Over the past 30 years Roger has helped thousands of people transform ordinary places, businesses, and attractions into incredibly successful destinations.

One of the most recognized and frequently quoted experts in the travel industry, Roger inspires and empowers audiences around the world to achieve their highest aspirations. He is extraordinarily dynamic. He’s also very funny, combining humorous video clips and fascinating real-life stories, while providing steps, rules and ingredients – bottom line solutions – that every audience member can implement today to make a positive difference tomorrow.

Roger began his career in the concert industry providing tour management services for international recording artists including The Eagles, Fleetwood Mac, Chicago, Earth Wind and Fire, and others, culminating in the famous Saturday Night Fever Tour with the Bee Gees.

From there he spent ten years assisting in the development and marketing of acclaimed destination resorts including Whistler Resort in British Columbia; Harbour Town on Hilton Head Island, South Carolina; Sunriver Resort in Central Oregon, and several others.

Roger has since worked with nearly a thousand communities, as well as many states, provinces, national parks, and countries in their branding, product development and marketing efforts. And beyond the public sector, Roger has worked with trade associations and businesses in the lodging, retail, and restaurant industries as well as attractions, tour operators and providers, marketing agencies, and the travel media. He is the go-to expert for anyone with ties to the travel industry or in downtown development where most travel spending takes place.

A board member of the U.S. Travel Association and author of the popular book “Your Town: A Destination – The 25 Immutable Rules of Successful Tourism,” Roger has become one of the world’s most popular keynote speakers and authorities in the travel industry.

There is simply no one who can get an audience pumped up and excited about making something happen as well as Roger. It’s not surprising his personal motto is Ralph Waldo Emerson’s statement: “Nothing great was ever achieved without enthusiasm.” His enthusiasm is contagious, so let Roger empower your audience to reach new heights.

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