Destination Development Association

Destination development: The art of creating a vibrant locale that stands out from the crowd, is seeing increased investment and jobs; is a sought-after, desirable place to live; is a favorite destination of choice for visitors, and has a strong sense of community and local pride.

Why join?

Because there is no other organization, anywhere, with this level of amazing how-to resources that bring people and organizations together: Tourism | Downtowns | Economic Development | Community development | Municipal departments including planning, public works, parks… | Educational and health organizations |Arts and historical associations | And others.

Like a puzzle, all these pieces, when working in unison, will transform anyplace into a desirable, vibrant, economically healthy, destination.

Benefits of membership

  • How-to videos on just about every destination development subject you can imagine.
  • Hundreds of photographic examples you can emulate and use for inspiration.
  • PDF how-to guides on more than 60 topics.
  • No-cost access to monthly webinars.
  • The step-by-step guide to building your own “Branding, Product Development & Marketing Action Plan” saving you tens of thousands of dollars.

    With pre-written recommendations that can be easily added to your Action Plan and include photographic examples, detailed instructions, approximate implementation costs, funding options, who should lead the effort, and the rationale for making the recommendation.

  • With pre-written recommendations that can be easily added to your Action Plan and include photographic examples, detailed instructions, approximate implementation costs, funding options, who should lead the effort, and the rationale for making the recommendation.
  • Monthly “Ask Roger Anything” video tips, tricks, and answers to perplexing challenges.
  • Sample ordinances and guidelines on dozens of topics.
  • Downloadable posters on the subjects of downtowns, branding and marketing to help educate your local residents and organizations.
  • New research and trends updated monthly.
  • “Members only” pricing on books, speaking engagements and consulting visits, and the Destination Assessment program produced by Roger Brooks and his team.
  • Case histories continually added – learn from others.
  • Members Only pricing to upcoming Destination Development Conferences and retreats.
  • Access to an incredible brain trust to help you answer vexing questions and challenges, and to make those a priority in new research and video how-to guides.
  • Advocacy within the travel, downtown revitalization and development, and place-making industries, including federal funding programs (U.S.) like the Community Development Block Grant Program.

For the biggest return on investment you will ever see anywhere, this is THE “Make Something Happen” Association.

Annual Membership investment (in U.S. dollars)

Single Organization

$ 250

Annual

One login

The ability to tag your “favorite” videos and resources

Track your usage of the various resources

Single Community

$ 395

Annual

10 logins

Ideas on who would get these:

  • Chamber of Commerce
  • City or town staff/council
  • Destination marketing organization
  • Downtown association
  • Arts and/or historical association(s)
  • Economic development
  • Community development
  • Educational and health organizations
  • Community-based foundations

Logins provide the ability for up to 10 organizations to be inspired and unified in their destination development efforts

You can track how each are using the resources and how often

Generate user reports

Each login has the ability to mark their favorites, track their usage, add notes and assignments

Multi-Community

$ 795

Annual

30 logins

This is terrific for:

  • County-wide organizations
  • Multiple towns in the area
  • Scenic byways
  • Regional organizations

Logins provide the ability for up to 10 organizations to be inspired and unified in their destination development efforts

You can track how each are using the resources and how often

Generate user reports

Each login has the ability to mark their favorites, track their usage, add notes and assignments

State or Province

Contact

us for price

250 logins

A branded portal for your sponsoring association or department(s)

The ability to have interested communities, counties, local and statewide organizations have unlimited access to all of the resources.

Roger Brooks will speak at an event of your choice each year at no cost.

You can track how each are using the resources and how often

Generate user reports

Each login has the ability to mark their favorites, track their usage, add notes and assignments

The ability to remind users to access the resources more frequently, maximizing the investment

Frequently asked questions

When does our membership begin and end?

The day you join is your “anniversary date” no matter what day of the month or time of year you join. Your membership is renewed each year on your anniversary date.

Does the membership auto renew?

Yes it does, but you will be notified prior to the renewal date so that you have the ability to cancel your membership.

What if we don’t have the ability to pay via credit card?

If you’d like, we can send you an invoice and you can then pay via check or other means.

What if we need more logins?

Contact us. There will be a small charge for additional logins, but we’d love to work with you to make it work within your budgets, and can provide some cost savings if you need quantities of additional logins.

Who manages the logins?

You do! We provide a video tutorial on how to assign logins. It’s actually very easy. And if you want to revoke one, or move one, it’s easy for you to do through the Membership portal.

How will we know if our “partners,” that have logins, are using the resources available to them?

The Membership site has reporting functions that can show you what resources each login used, when they were used, and can even send them reminders to keep them moving forward!

When we develop our own Action Plan, following the instructions in the Action Plan Center, what other resources will we need?

Good question! We recommend that a person be dedicated one or two days a week, over a 12 to 16-week period, to actually developing the Action Plan, working with your local team. You will also need to haver your graphic design or marketing team on-board since the process includes the “look and feel” of your brand, it’s messaging, and how it’s marketed.