Angels Camp, California
Challenge: Angels Camp is located in the foothills of California’s Sierra Nevada Mountains. With a struggling downtown and increased competition from surrounding communities, the city has been looking for ways to make downtown a destination for both residents and visitors.
Solution: Roger and his team were retained to assist Angels Camp to create a Branding, Development and Marketing Action Plan. Angels Camp’s location puts them in the center of the action for numerous mountain sports, all in one of America’s most spectacular settings. After visiting the town and conducting extensive research, Roger recommended Angels Camp become the Mountain Sports Capital of California. The town will become the base camp for recreation-oriented visitors as well as the retail destination for anyone looking to purchase gear, outfitting or provisioning for mountain sports.
- Angels Camp is currently implementing their branding and development plan
- Downtown revitalization efforts are taking place
- New retail mix in the downtown to support mountain sports
- Stronger marketing